Bokkies Biltong sells more, to more people, without spending a cent on ads.
A South African butcher shop in Barrie, Ontario, shipping biltong across Canada. We rebuilt the store five months ago. The search campaign has been running three. Here is what actually moved.
bokkiesbiltong.com
- Client
- Bokkies Biltong Inc.
- Sector
- South African butcher
- Scope
- Store rebuild + search
- Measured
- Mar to Aug 2026
Same five months, one year apart. Strip the junk traffic and it is closer to +56%.
Year over year. Not a seasonal spike. The same calendar window in 2025 and 2026.
Almost double the number of people checking out compared to a year ago.
In the last three months alone. Up 45%, off 149,000 appearances in search.
Conversion, revenue and orders compare 25 March to 24 August 2026 against the same dates in 2025. Click figures cover the last three months.
Plenty of people wanted their product. Almost none of them could find it.
Bokkies sells biltong, boerewors and South African groceries to homesick expats across Canada. The demand is real. Thousands of people search for exactly what they sell every month.
Google was sending those people somewhere else. For their single biggest product term they sat on page two, where nobody looks. For the term that describes their whole business to a national audience, they did not appear at all.
The visitors who did arrive were slipping away before checkout. A store that leaks buyers turns every bit of hard-won traffic into wasted effort.
The old store sold biltong. It never sold Bokkies.
The old hero sold ingredients. Ten menu links, a headline about nitrates and preservatives, and no button anywhere to actually buy something. A first-time visitor had nothing telling them who Bokkies were or where to start.
BeforeAfterThis is what a campaign that is working looks like.
Both lines climb, and neither one flattens off. One is people clicking through to the store. The other is how often Google put them in front of a searcher.
Screenshot taken straight out of Google Search Console, unedited.
Off page two. Onto the top of page one.
We keep our clients' exact search terms private, for the obvious reason. Here is the movement on the two that matter most to this business.
Their main product term
Page two of Google to second result on page one. This is the single biggest search term in their market.
A competitive national term
They did not appear anywhere for this a year ago. It is now one of their strongest pages.
And the step closest to the money improved the most.
This is the shape you want. More people arriving is the easy part. More of them reaching the end is the part that pays. Each bar is the change against the same months last year.
Visitor growth is greyed out on purpose. A large share of it was automated traffic that never buys, so we do not count it as a win. The three steps under it are real people getting closer to a real order.
Four things, done every month.
No secret lever and no one-off trick. The same four jobs repeated until the numbers moved.
Rebuilt the online store
The old store leaked buyers. We rebuilt it around one job: get a South African abroad from craving biltong to a completed order without second-guessing anything.
Built the pages people search for
Not just product pages. Dedicated pages for the town they serve, the products people search by name, and the questions buyers ask before they trust a butcher they cannot walk into.
Earned 15 links from other sites
Google trusts a store that other websites vouch for. Fifteen so far, placed one at a time on sites that made sense. Not a bulk package bought in an afternoon.
Reported every month
Rankings, clicks, and what moved. Every month, in plain language. No dashboard logins, no jargon, no guessing what you paid for.
61% of the extra revenue came from people finding them on Google.
Google is now the biggest single source of revenue in the business. Direct visits grew too, which usually means people who found them in search once and now type the name straight in. That is the compounding part nobody puts on an invoice.
Revenue by source, year on year
- Google organic
- +69%
- Direct visits
- +35%
- Other sites
- +39%
- Bing organic
- Flat
You have been shown inflated numbers before. So here is how we checked ours.
Every number above comes out of the store's own reporting and Google Search Console. Three things we did to keep it honest.
Compared like for like
We measured 25 March to 24 August 2026 against the same dates in 2025. Comparing to the five months before launch would have flattered us, because those months contain Christmas. Beating your own peak season proves nothing.
Nothing was bought
Paid advertising brought in under a hundred dollars across the entire period. There is effectively no ad spend behind any of these numbers.
Junk traffic stripped out
Roughly 2,200 of the visits in this period were automated bots that never buy anything. We exclude them. It is why the conversion figure is stated at 39% and not the 56% it becomes once they are gone.
Your competitor is on page one. You are not.
Tell us about your business. We will show you exactly where you sit against the businesses beating you, and what it takes to pass them.